| 26th Techno-Classica Essen – 26th* – 30th March 2014 | |
| World Show for Vintage, Classic and Prestige Automobiles, Motorsport, Motorcycles, Spare Parts, Restauration and World Club Meeting | |
| Date: | 26th* – 30th March 2014 *26th March: Happy View Day / Vorschau |
| Location: | MESSE ESSEN, Norbertstr. 2, D-45131 Essen |
| Exhibition area: | 120.000 m2 divided into 20 halls and 4 open air areas |
| Number of exhibitor 2013: | more than 1.250 exhibitors from 30 nations, of which are 220 Clubs and Interest Groups |
| Number of visitors 2013: | 193.400 visitors from 41 nations |
• All 20 exhibition halls and open spaces are already booked nearly now
• The greatest classic fair of the world with official presentation of 27 brands of the international vehicle industry
• For the first time with official company stand: AC, Maserati and Zagato
• Special exhibitions “95 Years Zagato” and “100 Years – La Tradizione Italiana Sportiva 1914 – 2014″ with sports cars of Alfa Romeo, Aston Martin, Ferrari, Lancia, Maserati, based on a Zagato-body
• Greatest offer of international classic dealers: more than 2,500 collector automobiles for sale
*26th March: Preview-, press- and professional-visitors day.
At the moment the 26th edition of the classic world fair TECHNO-CLASSICA comes into the hot preparatory phase until the opening on 26th March with the preview-, press- and professional-visitors day. Already now all exhibitor spaces in the 20 halls and at the four open spaces are nearly now reserved. More than 1,250 exhibitors from more than 30 nations have already booked. More than 220 classic-clubs and communities of interests make the TECHNO-CLASSICA also in 2014 to the world greatest club-meeting of the vintage-cars and the young-timer scene.
After the TECHNO-CLASSICA in Essen started as first great ambitious classic fair 25 years ago, it has set trends of the vintage-car scene yearly and had become to the most important meeting place and market of the international classic scene.
This year’s TECHNO-CLASSICA will become to the world greatest historical show of the German as well as of the international automobile manufacturer too, and can even beat the brand record of the last year- with 27 vehicle brands vehicle manufacturers present themselves as never before. At this it is not only the point to entertain the audience and to impart historical knowledge. In the fore is the credible representation of the brand values too, at which the tradition and the company history play enormous roles.
For the first time the Italian design- und body-manufacturing company Zagato is represented at the TECHNO-CLASSICA. The company, established in 1919 in Rho near Milan as Carozzeria Zagato, belongs to the oldest, still today in Italy existing body-manufacturing companies. On the occasion of the 95th company birthday, the TECHNO-CLASSICA organiser S.I.H.A. presents in Halle 6 legendary Zagato-creations on the basis of Alfa Romeo, Aston Martin, Ferrari, Maserati, Lancia etc. – completed by fascinating exhibits at the Zagato company stand.
On the occasion of the 100th anniversary of the existence of the brand with the trident, Maserati will also present itself at the TECHNO-CLASSICA with an official company stand for the first time – and fascinate with historical as well as new Maserati sports cars. Parallel the TECHNO-CLASSICA organiser S.I.H.A. shows in hall 6 a spectacular special exhibition with the title “100 Years Maserati – La Tradizione Italiana Sportiva 1914 – 2014″ – with Maserati-highlights, ward-robed by Zagato.
The third in the alliance of the TECHNO-CLASSICA company premiere is the sports car brand AC, originally British. Since 2009 the trademark rights are at AC Automotive in the Baden-Württemberg Straubenhardt, which let live on the legend AC with handmade sports cars of the type AC Cobra Mk VI in the Thüringen Heyda. German engineering with GM-V8-engines with up to 640 HP connects tradition and modern. For the first time AC presents itself in 2014 at the TECHNO-CLASSICA with a stand, laid out by the AC Europe-distribution Formula Automobiles.
From A as AC up to Z as Zagato the automobile manufacturers present which status they attach to the representation of their histories towards the TECHNO-CLASSICA audience, with their most lavish managed presence: As already in the past years the German automobile manufacturers are represented with large historic stands, with it the most important international vehicle companies. A lot of manufacturers present entire model-ancestral lines – also concerning single historical topics – and compare current models with historic vehicles. Some companies already have announced first information concerning their appearance – here in alphabetical order:
• AC Automotive shows the new AC Mk VI in hall 3 in two specimens – and demonstrates the two-seater, now fired by Chevy-V8-engines (instead as former by Ford-engines), on great monitors in operation.
• The topic of the Alfa Romeo company stand in 2014 is: “60 Years Alfa Giulietta”- put in the lime-light by some historical exhibits of the Alfa-evergreens and supplemented by new models. Second highlight are the sporting model-variants “Quadrifoglio Verde”, from which one can see this year also current re-engineered new model ranges.
• Audi looks back on “100 years motor sport in identification of the four rings” – and illustrates the exiting history of the Audi-, Horch-, Auto Union-, DKW- and NSU-motor sport with overall eight historical racing cars and two racing motorcycles in hall 7 on good 700 square meters. In hall 7.1 the Audi-club International presents itself, the founded association of more than 40 Audi-clubs and clubs of the predecessor brands.
• The Autostadt GmbH (Ltd) deals in hall 7 thematically with the “Time turn at Volkswagen”. The car-experience world with the greatest number of visitors demonstrates the transition of the air-cooled mono-culture to the model variety in the 1970ies by seven historical interesting pairs like Golf 1 / Käfer 1302; Golf 1 Cabrio / Käfer 1303 Cabrio; Scirocco Group 2 / Racing- or Rally-Käfer and Passat 1 Variant / Type 3 (VW 1500) or Type 4 (VW 411) Variant.
• Traditionally the BMW Group occupies with the brands BMW, MINI and Rolls-Royce the whole hall 12 – and organises the presentation with more than 20 automobiles with the assistance of the clubs, which put themselves and their performance in the lime-light there as well. Two great topics at BMW are in the focus: With “90 Years titles and championships” the Munich recall to their long and successful racing tradition, and under the keyword “Lightweight” the white-blue brand presents fascinating examples of automobile lightweights.
• “Ford Coupé and Cabriolet” is the motto of the Ford-stand in hall 3, which will also laid out in close cooperation with the Ford-brand-clubs also in this year. And with probably four exhibits Ford celebrates the anniversary “50 years Ford Mustang”.
• Maserati shows with overall six old and new models of the model ranges Ghibli and Quattroporte highlights of the 100 years history of the brand with the trident. The official company presentation is supplemented by the special exhibition in hall 6, arranged by the TECHNO-CLASSICA organiser S.I.H.A., which exhibits spectacular Maserati-types with Zagato-bodies.
• Mercedes-Benz continues the tradition of especially spectacular history-presentations at the TECHNO-CLASSICA this year under the title “Magic moments – 120 Years motor sport”. On the huge, 4,800 square meters large company area in hall 1 the brand with the star shows in total 13 Grand Prix-cars (incl. Indy Cars), eight racing- and touring-sport vehicles, six DTM (German-Touring-car-Masters)-vehicles, five Rally-cars and four special vehicles – from racing transporter up to the F1 Safety-car. Additionally all 17 official German Mercedes-Benz-Clubs (with exception of the Cross-country-car-club), the Mercedes-Benz-classic-centre and some Mercedes-Benz classic partner-ship enterprises present themselves.
• MINI, since 1994 taken over as brand of the Rover Group of BMW, builds since 2001 the new, modern MINI and continues by this the tradition of the classic. At the this year’s TECHNO-CLASSICA the new brand MINI recalls to one of the greatest success of the “old” Mini – on its sensational success at the Rally Monte Carlo 50 years ago.
• “110 Years Rolls-Royce Motor Cars” is the motto of the brand Rolls-Royce, which belongs to the BMW-Group, at the TECHNO-CLASSICA. About the exhibits, shown in hall 12, the company remains silent – but also this year one will see fascinating automobiles with the “Flying Lady”on the radiator.
• The Czech car make Škoda, since 1991 belonging to the Volkswagen-Group, recalls with totally 12 great-exhibits, which are traditionally located at the stand in the VW-Group-hall 7, on the 119 years eventful history of the vehicle building in Mladá Boleslav. The motto: milestones of the Škoda-History. As well it is a tradition that Škoda Germany provides its stand in Essen also to the Škoda museum in Mladá Boleslav and the Škoda Oldtimer IG e. V. (community of interests registered association).
• “Volvo at Speed”- under this generic term Volvo Personvagnar AB puts its appearance this year at the TECHNO-CLASSICA. Half-a-dozen Volvo-racing-vehicles fascinate the TECHNO-CLASSICA visitors in hall 3. To the exhibits probably belong the PV 544, which 1965 won the Safari Rally in Africa, the Volvo Amazon-winner-vehicle of the Rally Acropolis as recreation, an 850 Estate of the British Touring Car Championship and the winner vehicle of the Swedish-touring-car-championship 2013, a Volvo S60 of the company team Polestar.
Traditionally also a lot of classic-clubs and communities of interests use the TECHNO-CLASSICA to show themselves and their performances to the expected more than 190 000 visitors. With more than 220 presentations they make the “World fair for vintage-, classic-, & prestige, motor sport, motorcycles, spare parts and restoration – world-club meeting” to the to world greatest classic club-forum. A lot of them are participating since the first fair in 1989, as for example the “VW Type 3 connoisseurs”or the Borgward IG (community of interests).
Just one meets at the TECHNO-CLASSICA – since the first, at that time still two-days fair 25 years ago, the numbers of visitors increased continuously and became more and more international. From 30,000 at the beginning, became more than 190,000 visitors in 2013. For the coming TECHNO-CLASSICA the organisers expect an increase again. Also for exhibitors the pulsating classic-world fair became more and more attractive from year to year – as in 1989 250 exhibitors were still distributed over six exhibition halls, so already now all spaces of the 20 halls and of the open space are almost booked by more than 1,250 exhibitors. And they become more and more international too: In the meantime the specialised suppliers come not only from all over Europe, but from overseas as well – so, among others, also exhibitors from North- and South-America and even China present their range. About 2,500 high-quality collector’s automobiles will be up for sale – as many as nowhere else.
Furthermore are so many restorers, suppliers, suppliers of car literature, spare part dealers, accessories sellers, clock- and technology dealers, artists and art dealers, and not at least model car suppliers are present at the TECHNO-CLASSICA as at no other classic show worldwide. At the five-day fair one can see everything, really everything, around vintage cars and young-timers. So the classic-scene meets again at the TECHNO-CLASSICA in Essen from 26th March (Preview-, press- and professional-visitors day) until 30th March 2014 - Share the Passion!
