TATRA, a. s. will be represented at the 14^th China Coal and Mining Expo 2011 by its dealer Goelink and also, at the Czech Republic national stand.

The China Coal and Mining Expo 2011 has been held every two years since 1985 and the trade considers it the only national presentation event of this segment held in Beijing this year. The exhibition will take place from 28 to 30 October. The event will host both domestic and international exhibitors from 19 countries from all over the world, and is expected to attract a wide range of customers, manufacturers and suppliers in the coal and mining industries.

Three important events for the public – 2011 NATO Days – Ostrava, Nitra Motor Show 2011 and Brno International Engineering Fair 2011.

KOPŘIVNICE (20 September, 2011) – After being recently officially introduced to journalists, the new model range of TATRA PHOENIX heavy-duty trucks will be, for the first time, also launched to the public.

The TATRA, a. s. company will present the new TATRA PHOENIX truck on the occasion of three important events.

On the weekend of September 24 and 25, the TATRA PHOENIX 8×8 S1 truck, together with a CAS 30 water tender and with one of special military trucks of the so-called “7-series” T815-7 range, will be displayed during the 2011 NATO Days in Ostrava – the largest event of this kind in Central Europe. The Ostrava Airport of Leoš Janáček expects to attract several tens of thousands of visitors.

The Nitra Motor Show will be the second occasion where the public will have an opportunity to see the new TATRA truck made for the commercial sector. The show will be held in the Slovak Republic from September 29 through October 3. The TATRA PHOENIX 8×8 S1 truck will be displayed in the open area outside the main entrance to welcome all visitors and fans of the Slovak motor show.

The third presentation event will be the International 2011 Brno Engineering Fair. Its importance for the Czech industry reaches far beyond the Czech Republic. The TATRA PHOENIX will be displayed in the open exhibition area “P” between exhibition halls “P” and “Z”.

Ostrava, Nitra, and Brno – these are the cities where the public, and not only from the Czech Republic and Slovakia, will have an opportunity to see the TATRA PHOENIX truck for the first time. The TATRA PHOENIX is a truck enabling the oldest Czech auto company to extend its offers to customers, as well as to reach a higher level of meeting customers’ needs. The TATRA PHOENIX embodies all the features of TATRA’s successful globalization strategy. The truck is a significant leading-edge innovation and hard evidence of the TATRA brand’s ability to compete in the world market.

The new range of heavy off-road TATRA PHOENIX trucks was launched to representatives of the TATRA dealer network and journalists on September 8. This was the very first time in the history of TATRA, a.s. – and of the entire automotive industry in Central and Eastern Europe – that the oldest Czech auto manufacturer was visited by members of the International Truck of the Year (ITOY) Jury. Twenty-five highly respected journalists representing twenty-five magazines with a total monthly circulation of 660,000 had an exclusive opportunity to see, and try out for themselves, the whole model range of TATRA PHOENIX trucks. Every year for over 35 years, the international ITOY Jury members have voted for the European truck that has brought the most innovative solutions to the automotive industry. The winning truck receives the prestigious ‘Truck of the Year’ award.

This was the very first time in the history of TATRA, a.s. – and of the entire automotive industry in Central and Eastern Europe – that the oldest Czech auto manufacturer was visited by members of the International Truck of the Year (ITOY) Jury. Twenty-five highly respected journalists representing twenty-five magazines with a total monthly circulation of 660,000 had an exclusive opportunity to see, and try out for themselves, the whole model range of TATRA PHOENIX trucks. Every year for over 35 years, the international ITOY Jury members have voted for the European truck that has brought the most innovative solutions to the automotive industry. The winning truck receives the prestigious ‘Truck of the Year’ award.

The launch ceremony for the new TATRA PHOENIX truck was held at the Technical Museum in Kopřivnice. Speaking at the event, TATRA’s Chairman of the Board and CEO expressed his strong belief that the new range of heavy TATRA PHOENIX trucks will represent a successful continuation of the company’s range – a range which has always responded actively to the ever-tougher demands of customers, the market, legislation, and society as a whole.

Demonstration rides in the new trucks were held at the TATRA test track, which incorporates a wide range of special surfaces simulating the real conditions under which customers, owners and drivers are used to driving TATRA trucks. Dealers and journalists were able to test the trucks’ performance on all surfaces – the road test track, special surfaces and an off-road circuit. The fleet of demonstration vehicles included 4×4, 6×6, 8×6 and 8×8 truck versions equipped with engines of all the maximum power levels offered by the company, as well as with manual or automated transmissions. The demonstration included vehicles with gross weight of up to 50 tons.

For the latest TATRA PHOENIX video see www.tatraphoenix.com.

http://www.tatratrucks.com/news/official-tatra-phoenix-presentation/

September 13, 2011

Tatra demonstrated its new truck, the Phoenix, to the press last Thursday.  It has a modern two-or three-seat cabin, the unique innovative Tatra chassis with a new auxiliary gearbox and air suspension on all axles.  Thanks to water-cooled engine and an output of 265 to 375 kW, the car can easily handle even the toughest terrain with gradients up to 35 degrees.  During Thursday’s demonstration at the polygon car went out without any problems paved the way for the slope angle of 45 degrees.

Maximum speed on road is 85 kilometers per hour. “With the unique concept of Tatra chassis do not need intermediate frame, which saves on weight, so the vehicle can carry over the competition by 550 to 1250 kg more The largest version can carry up to 32 tons. The truck is meant to be used in construction, mining, forestry, oil and gas and other industrial sectors.

The new model is the result of collaboration with Tatra world’s leading producer of trucks, the Dutch company DAF Trucks NV, which will deliver Tatra cabins and engines.  Five trucks  of the new model were presented to journalists last Thursday on Kopřivnice polygon.

Later this month Tatra will start production of the new Phoenix, Tatra said at the Phoenix’ European launch. The company assumes that the end of September the first ten vehicles will be finished.   The cab and engine are supplied by DAF.

Recently, a DAF participation of 19% was agreed after both parties worked a long time on the development of the Phoenix.

The CF85-cab for the new Tatra truck will be fully furnished – including trim – supplied by DAF in Westerlo, Belgium. The opening angle of the door will however be bigger than the CF85.  Only the front with Tatra logo will be manufactured on site.  Tatra expects to produce  this year 200 units and 1000 to 1500 copies in 2012, depending on orders.  About 1480 trucks can be produced in a single-shift; If there is higher interest, we are ready to start more shifts, Tatra said. In the further future, Tatra targets to build 2400 units a year, of which about 50 percent will go to dealers.  The old model will be gradually phased out, with about 300 units per year.

The Middle East, Africa and India are considered as major markets for the new vehicle, particularly for military purposes.  In Europe, he had a fire or for the construction industry are offered.  Phoenix basic model will be the 4×4 version with three-sided kipper.

At first, the Phoenix will be marketed in Germany and Russia.  Later other countries will follow.  In the Benelux, depending on demand,  the Phoenix will be sold through selected DAF dealers.

According to the manufacturer its prize is comparable to a premium truck.  According to tests, the total cost of ownership over a period of three years will be between 20,000 and 50,000 Euros less than a comparable competitor.

While in previous years Tatra had to fire people due to lack of demand, now recruiting of new employees started.  Tatra expects at this stage a gradual increase of approximately 400 employees.  At the beginning of April Tatra employed 1731 men and women and currently employs 1,812 people.

Phoenix photos: http://www.auto.cz/tatra-phoenix-prvni-kontakt-s-novinkou-z-koprivnice-61473

Phoenix Video: http://www.novinky.cz/ekonomika/244135-automobilka-tatra-chce-uz-letos-vyrobit-200-novych-vozu-phoenix.html?ref=stalo-se

You are offered an unique opportunity to see the new Tatra Phoenix.

It will be exhibted in the Tatra  museum this weekend 9th – 11th September 2011.

Let’s visit our museum!

The Prague stock reacted positively on the announcement of Tatra’s cooperation with DAF with a rise of 7.8 % on August 3.  Due to the world’s debt crisis, the value of the Tatra shares today dropped  to the old level before the Tatra – DAF announcement however; the average share at the Prague stock exchange dropped by 10 % in the same period though.

Graf a historie – kurzy akcie TATRA, Burza Praha, RM-Systém

Earlier this week an agreement was announced between Tatra and DAF, according to which the Dutch truck maker will deliver CF cabins and engine to Tatra. It was also announced that a DAF of 19% stake in Czech truck builder does.

We have learned that the shares are acquired from Tatra Holding (once the Blue River’ Fund), a group that owns 91 percent of Tatra. This investment group took over the truck builder in 2006 by the American Terex Group. Tatra Holding was set up specifically by the then British Vectra Group, the Belgian KBC Private Equity,  American Sam Eyde and Czech Meadow Hill (a company of CEO Ronald Adams and his wife). A spokesman from KBC is the participation of the various shareholders roughly the same size.

KBC is known to cut back its activities in Private Equity. Yet the 19% stake bought by DAF, is not KBC’s. According to a KBC spokesman the shares were sold by Tatra Holding and as a consequence the participation of all four shareholders was proportionately reduced.

According to a DAF spokesman the purchase of 19 percent is not a first step in a full acquisition of Tatra. “This is not an issue,” he said us.

The agreement between DAF and Tatras also provides that the Phoenix will also be sold by European dealers. The other models, which are not equipped with a DAF cab and engine, will not be sold by DAF dealers.

Tatra today introduced their newest truck with DAF cabin and engine.  It is available in 4×4, 6×6 and 8×8 versions with matching engines. Tatra hopes they will win back their old clientele in the road construction and construction business.

Video: http://www.tatraphoenix.com/cs

Photos:  http://www.tatraphoenix.com/en/photo

Configurator: http://www.tatraphoenix.com/en/configurator

Technology:  http://www.tatraphoenix.com/en/technology