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Lašské Museum shows Tatra promotion 1945-1992
Kopřivnické museum show promotion Tatry in the years 1945-1992
The all in the years 1945 to 1992 dealt promotional department of the Tatra shows from Friday LAsske museum, which is housed in the former Šustala Koprivnice on Novojičínsko.
The exhibition will be on display posters, brochures, badges, stickers and other promotional items, said spokeswoman Lucie Kopřivnická Petříčková.
According to curator Paul Dvorak was an essential part of business promotion complex process of car production.
“Promotion Division found, although it may seem at first glance, had probably the greatest impact, leaving aside the cars themselves, forming the image of the entire company, the formation of a resonant name in our country and abroad, and create ‘atmosphere’ car ‘ said Dvorak. The department alongside traditional advertising Tatra donated products and documentation center and factories, providing celebrations, decoration company or issuing a racing magazine.
The exhibition documenting the history of TATRA people can see to 24 November. The opening ceremony of the 6th September at 17:00. Admission to the museum is 40 CZK, children pay half.
The Lašské Musem shows Tatra’s promotion articles from 1945 to 1992 The museum is housed in the former Šustala villa in Koprivnice.The exhibition displays posters, brochures, badges, stickers and other promotional items, said spokeswoman Lucie Kopřivnická Petříčková.
According to curator Paul Dvorak it was an essential part of business promotion complex process of car production.
“Promotion Division found, although it may seem at first glance, had probably the greatest impact, leaving aside the cars themselves, forming the image of the entire company, the formation of a resonant name in our country and abroad, and create ‘atmosphere’ car ‘ said Dvorak. The department alongside traditional advertising Tatra donated products and documentation center and factories, providing celebrations, decoration company or issuing a racing magazine.
The exhibition documenting the history of TATRA people can see till 24 November.
Admission to the museum is 40 CZK, children pay half.
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